The existence of Apple TV with several hits like pluribus might become a threat for the world’s number one streaming site, Netflix.
Since its launch, Netflix has done a fantastic job of maintaining its lead and eliminating numerous competitors, securing its crown as the king of streaming services. As a result, the barrier to entry for video streaming services is quite low. That’s the main reason why many competing streaming services have sprung up, eager to emulate Netflix’s success.
However, dominating and generating significant profits is still no easy feat, although this seems to have more to do with the strategy than the technology. This is proven by how Netflix continues to maintain its dominance in the market even amidst the rise of AI technology. They continue to suppress competition as the consumer environment becomes more challenging, and some people are looking to reduce their monthly subscriptions to save money during difficult times.
Netflix’s Set Up Streaming Standards
Since 2022, Netflix has found the right recipe to stay relatable. Through its advertising and live sports (particularly boxing) programs, Netflix seems to be a streaming service that many competitors would like to emulate, but it’s difficult to compete with.
Although Netflix seems safe from any competitors, there is one streaming competitor that could become a serious Netflix competitor in the next few years, which is Apple TV that recently got rebranded to Apple TV+.
Currently, there aren’t competitors in the industry, at least not to the same extent as Netflix. However, this same company that made the iPhone has been a real hit lately with their must-watch shows. Due to its focus on high-quality, highly rated content, many people describe it as more similar to HBO than anything else.
Besides, Apple is a money-grabbing giant that needs plenty of cash, which delivers neither returns nor technological innovation in its streaming service. As the site itself is not much investing in AI model development, although it could be diverted to higher-ROI opportunities, such as streaming.
Apple TV and Netflix both rely on advanced streaming technology but emphasize different strengths. Apple TV focuses on high-end visual quality with features like Dolby Vision, Spatial Audio, and tight hardware and software integration across Apple devices, plus a clean, minimalist UI that prioritizes cinematic presentation.
Netflix, meanwhile, leans heavily on its powerful AI-driven recommendation engine, personalized profiles, A/B-tested interfaces, adaptive streaming for low-bandwidth environments, and sophisticated content-delivery optimizations that reduce buffering worldwide.
As a result, Apple TV often has the edge in a premium viewing experience, while Netflix excels in personalization, discovery, and global accessibility. Giving each platform a distinct competitive advantage.
Also Read Upcoming Apple TV Series Rescheduled After Plagiarism Accusation
An Open Opportunities For The Site
Studies show consumers choose streaming services based mainly on content variety, price, ease of use, and recommendation quality. Surveys also find price hikes drive cancellations, while intuitive interfaces and strong personalization boost retention.
Netflix’s AI-powered recommendations significantly increase viewing time, making it attractive for users who want constant discovery, whereas Apple TV+ appeals to viewers who prioritize premium video quality and a clean, simple interface. These behavior patterns explain why Netflix often wins on convenience and breadth, while Apple gains favor among users seeking polished, high-quality viewing experiences.
However, Apple TV has gained significant momentum recently, although it has a very different business model from Netflix. Especially with the hype and growth engine of the iPhone, one of the most used phones in the world.
With the latest hit show like Pluribus, which set the record for the biggest drama series launch on the platform and gathered impressive reviews from critics, the site has once again raised the bar for its content quality.
This success might be the beginning of something bigger, especially if things improve in the future seasons, as two seasons have already been ordered.
Combined with The Morning Show, Severance, and Ted Lasso, the site is quickly becoming a must-have streaming service, just like Netflix. With the next season’s MLS matches coming to the platform at no additional cost, surely, a huge audience will tune in. Also, do not forget the Formula 1 broadcasts, which will make the site the exclusive streaming service for the next five years.
To sum up, Apple has high value that will justify its pricy price.
Also Read The Last Frontier: Apple TV Gem You Must Watch Besides Pluribus
What’s Next Move for Apple TV?
Apple TV has taken a while to truly take off. However, it seems through their motto that they love doing things “better” rather than to make a competition. Considering its recent momentum in sports and events, it can be confidently said that the site will see significant progress in the coming years. With the company set to make bigger inroads into sports outside soccer and F1 racing, while continuing to present high-quality original movies, perhaps Netflix has finally found its match.
Moreover, considering the site’s potential to revolutionize broadcasting for the better, it will be interesting to see how many more sports the company can get involved in.
Events and sports seem well covered, but the big question is whether the company can increase the number of original films so its platform has a wider selection. This may be expensive, but it’s worth it, especially since the site has taken a different direction, sticking to its original films, rather than chasing volume to expand its content library.
All in all, Apple TV is gaining a chance to be Netflix’s real competitor, although consumer budgets are becoming tighter.
That’s all our article about how Apple TV could potentially become a threat to the world’s biggest streaming site, Netflix. Don’t forget to check our other article regarding the same topic, only at Price in UK!
