Bitcoin price today is a major conundrum for global investors. On one hand, giant Latin American banks, Wall Street wealth managers, and even the most vocal figures in the crypto ecosystem continue to increase exposure. On the other hand, the price is actually moving sluggishly, even tending to weaken. This phenomenon raises an important question, is the market misreading institutional signals?
Institutions No Longer Debate About Bitcoin, But About Portion. A major shift is taking place in the way major banks view crypto. Itaú Asset Management, the investment unit of Itaú Unibanco the largest private bank in Latin America openly encourages investors to allocate 1–3% of their portfolios to Bitcoin.
Renato Eid, Head of Beta Strategies at Itaú Asset Management, emphasized that Bitcoin is not a replacement for primary assets, but rather a strategic complement.
“The idea is not to make crypto assets the core of the portfolio, but rather to integrate them as a complementary component,” Eid wrote.
This approach reflects a paradigm shift that Bitcoin is treated as a diversification and hedging instrument, not simply a speculative asset. In this context, the Bitcoin price today is not the primary benchmark for institutions.
Brazil, Currency Volatility, and the Reasons Behind Institutional Confidence
Itaú’s recommendation is inseparable from the pressure on the Brazilian exchange rate. The real plunged to a record 6.30 per US dollar in December 2024, before recovering to around 5.42.
This situation strengthens the argument for owning global assets like Bitcoin. Itaú’s BITI11 ETF which offers Bitcoin exposure and currently manages over $115 million in assets is a concrete example of this strategy.
“Maintaining and/or adding BITI11 to your portfolio represents a dual opportunity—international diversification and currency protection as a global store of value,” Eid wrote in his note.
Despite increasing structural demand, the Bitcoin price today does not yet visibly reflect this accumulation flow.
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Michael Saylor Buys $1 Billion, Price Drops
The market paradox became even more apparent when Michael Saylor, chairman of Strategy, announced the purchase of nearly $980 million in Bitcoin, increasing the company’s total holdings to 671,268 BTC. Instead of rallying, the Bitcoin price today actually fell to the $85,000 area just hours after the announcement.
This reaction sparked skepticism even from within the Bitcoin community. Jameson Lopp, a longtime Bitcoin contributor, quipped about the phenomenon:
“I used to have this weird belief that institutions buying billions of dollars worth of Bitcoin every week would make the exchange rate go up.”
Also read: Bitcoin Prices Retreat From $90,000 as Investors Await US Macro Clues – Price in UK
The comment reflected market frustration: why aren’t large purchases driving the price anymore?
What often goes unnoticed is the shift in market structure. Bitcoin’s price is now largely determined by:
- Futures and options
- Leveraged liquidations
- Short-term ETF fund flows
Institutional purchases like Saylor’s or the Brazil ETF are long-term and don’t immediately enter the daily order book. As a result, Bitcoin price today can appear weak even though significant accumulation is taking place behind the scenes.
This explains why bullish macroeconomic sentiment, such as a Fed rate cut, doesn’t automatically trigger a price surge.
Bitcoin price today may seem confusing, even disappointing. However, behind the flat price movement, large banks, global wealth managers, and public corporations are actually treating Bitcoin as a long-term hedge and diversification tool.
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