Transgender influencer Dylan Mulvaney is claiming he’s ‘speak up’ at schools after the Bud Light fiasco sent him packing to Peru for ‘safety’.
After Bud Light’s parent company, Anheuser-Busch, lost $27 billion, Mulvaney is now looking to make extra money by becoming a college speaker for hire.
‘Booking speaking opportunities for the next 23/24 school year and looking forward to seeing you,’ she announced to her two million followers on Thursday.
She provided her contact information and emphasized that bookings are for ‘serious enquiries only’, ‘Love ya!’ Before signing off with
Mulvaney, 26, is represented by Creative Arts Agency (CAA), and said she would be open to discussing LGBTQIA+ advocacy, social media, women’s empowerment and the ever-present topic of diversity, equity and inclusion.
After losing Bud Light’s parent company, Anheuser-Busch, to $27 billion, transgender influencer Dylan Mulvaney is now looking to cash in as a college speaker for hire.
Mulvaney, 26, is represented by the Creative Arts Agency (CAA) and said she would be open to discussing LGBTQIA+ advocacy, social media, women’s empowerment and the ever-present topic of diversity, equity and inclusion.
Mulvaney now finds himself ‘speaking out’ at school since the Bud Light fiasco sent him fleeing to Peru for ‘safety’
Mulvaney’s speaking fees are not listed on his profile and the CAA did not respond to inquiries about how much booking the 26-year-old would cost.
According to the Washington Examiner, Mulvaney is worth $1.5 million, and earns between $50,000 and $80,000 per sponsored Instagram post.
TikTok rose to stardom through influential social media that earned her more than $1 million by 2022 — from promoting teeth-whitening strips, lipsticks and other products to her 8.8 million followers.
Industry insiders who deal in commercial endorsement deals for TikTok creators say Mulvaney nets at least $100,000 a month by featuring brands in her wildly popular ‘Days of Girlhood’ series.
They describe Mulvaney, who is represented by LA-based Creative Artists Agency (CAA), as a savvy operator who is paid perhaps $25,000-$50,000 each time he posts about clients such as Ulta Beauty, Haus Labs, Crest, Instacart, EOS and CeraVe.
But since the Bud Light fallout, Mulvaney has kept a fairly low profile on social media and in real life.
Dylan Mulvaney fled to Peru for ‘security concerns’ and ‘soul searching’ earlier this month after he alleged he was in danger in the US.
‘It’s a bit sad that I had to leave my country to feel safe but it will be better in the end,’ he said.
According to the Washington Examiner, Mulvaney is worth $1.5 million, and earns between $50,000 and $80,000 per sponsored Instagram post. He has kept a fairly low profile since the Bud Light fallout
Bud Light sales fell the most in North and South Carolina, falling from 20 percent in 2022 to 12.5 percent in the same period in 2023—a decrease of nearly 7 percent. NY and NJ stumbled by a combined 5.1 percentage points, followed by Texas with 2.4 points, Oregon and Washington with 1.8 points and California with 0.85 points.
‘I’m dying for some Trader Joe’s Rolled Chili Lime Chips but other than that I’m very satisfied. I haven’t been kissed yet but I’m hoping,’ she added.
‘Most of these trips have made me feel like my own best friend again. And this is the best feeling in the world.’
Last month, Mulvaney broke his silence on the Bud Light controversy by slamming the beer brand for not standing by him in their campaign results.
On Instagram, the 26-year-old addressed the debacle, which has cost Anheuser-Busch $27 million in market capitalization since the announcement in April.
Speaking to her 1.8 million followers, she said: ‘I was waiting for the brand to reach out to me, but they never did. I was afraid to leave my house.
‘For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.
‘Because it allows consumers to be as transphobic and hateful as they want. There should be nothing controversial or divisive about working with us.
‘I’ve been ridiculed in public, I’ve been followed and I’ve felt a loneliness I wouldn’t wish on anyone.’
The label has struggled since April’s partnership with Mulvaney, a 26-year-old transgender influencer, leading to a drop in sales, costing parent company Anheuser-Busch nearly $22 billion in market capitalization to date.
In June this year, Mulvaney broke his silence on Bud Light, criticizing the company for giving carte blanche to transphobic customers to be openly ‘hateful’ to the community. Image: The Bud Light can feature a photo of the influencer as part of their April partnership
Bud Light sales continue to decline in regions across the United States — nearly three months after the brand’s polarizing partnership with a transgender TikTok star.
Bud Light sales fell the most in North and South Carolina, falling from 20 percent in 2022 to 12.5 percent in the same period in 2023—a drop of about 7 percent, according to hospitality spending data platform Union.
New York and New Jersey stumbled a combined 5.1 percentage points, followed by Texas down 2.4 points, Oregon and Washington down 1.8 points and California down 0.85 points.
The Bada beer brand fared better in Texas, but sales continued to decline across the state. Bud Light sales fell 2.4 points from 8 percent of sales in 2022 to 5.6 percent in 2023.
America’s flagship beer has been sent into a steep decline after it used the controversial trans influencer, 26, to promote the drink in April.
While sales of Bud Light have fallen in nearly every region of the country, Miller Light has seen some success in recent weeks.
In Oregon and Washington, Miller Lite sales increased and Bud Light sales decreased.
Anti-Bud Light Bear graffiti is seen scrawled on a gate in Arco, Idaho on June 21, 2023.
Cases of Bud Light have been fully stocked on grocery store shelves across the country since April
Even the eye-popping price drops haven’t been able to move the bear case
While Bud Light sales have remained relatively steady in Mulvaney’s home state of California, some customers appear to be turning to Miller Light as sales rose 1.7 percent.
In Texas, Miller Lite’s share is now more than double Bud Light’s.
A bar owner in Charleston, South Carolina, told the union that before the Mulvaney controversy, he sold at least 10 cases of Bud Light per week.
Now, Chris DiMattia, owner of Recovery Room Tavern, sells about one to three cases — some weeks, marking a 90 percent reduction.
At another Charleston bar, the Blind Tiger Pub, the manager said Bud Light sales were ‘almost non-existent’, where he substituted Bud Light Draft with Michelob Ultra.
General manager Clayton Dukes told the Union, ‘At first I thought it might happen pretty quickly, but I think it’s pretty clear it’s not going anywhere for a long time.
At some retailers, Bud Light is said to be selling for less than water after weeks of declining sales following the brand’s disastrous partnership with Mulvaney.
Bud Light went ahead with its Pride Month programming despite criticism from members of the LGBTQ community for not adequately defending Mulvaney in the wake of the scandal.
Bud Light partnered with California-born Mulvaney in April, when he uploaded a sponsored post for the company.
Mulvaney announced the partnership in a series of videos posted on social media to coincide with the NCAA March Madness tournament.
The influencer said the brewer sent him a beer can with his face printed on it.
‘Happy March Madness!! Just found out it was sports related and not because it’s a crazy month!’ Mulvaney wrote on Instagram.
The partnership was to honor the first full year of being an openly transgender woman.