Shoppers spot ‘hidden money’ in OfficeWorks logo: ‘I can’t see it’
Shoppers question potential hidden meaning in OfficeWorks logo The logo features stacked ‘O’ and ‘W’ – but many think it looks like a person
Customers have noticed what they suspect is ‘hidden money’ in the OfficeWorks Australia logo
The current design features the brand’s colors – red, white and blue – with the letters ‘O’ and ‘W’ stacked on top of one another, with many buyers speculating that the logo is meant to look like a person.
Buyers on both Facebook and Twitter commented on the design, which was launched in 2021.
‘It’s a thick-legged stick man,’ one wrote, while another added: ‘It looks like a man with arms.’
‘It’s a man, isn’t it? Head up with arms up? You can’t see it,’ added a third.
The current Officeworks logo design (pictured) shows the brand colors – red, white and blue – with the letters ‘O’ and ‘W’ stacked on top of each other instead of the whole word.
Many buyers on social media assume that the logo looks like an image of a person facing forward. One person on Twitter compared it to the Squid game logo (right).
One person on Twitter compared the OfficeWorks logo to the Squid game logo.
The design has since been rolled out on the retailer’s shopping bags and store uniforms, as well as its social media icons.
Regardless of the ‘means’, others were not satisfied with the design and said it looked ‘cheap’.
‘Officeworks, if this is your new logo, you need to fire your branding manager. Was it bought from Fiverr?’ one person wrote on Twitter.
‘I did the logo myself and ordered it from Officeworks for $9,’ joked another.
The previous logo featured the entire word with a red pin at the end with a dotted line below it.
It comes after eagle-eyed travelers spotted a symbol on one of the logos of Australian budget airline Jetstar.
The previous logo featured the entire word with a red pin at the end with a dotted line below (pictured).
It came after eagle-eyed travelers spotted a symbol in a logo for Australian budget airline Jetstar – people noticed the negative space between the ‘T’ and the orange star forming a perfect arrow.
Sharp-eyed Aussie travelers spotted a hidden arrow in the negative space between the ‘T’ and the orange star in Jetstar’s logo.
People have noticed the negative space between the ‘T’ and the orange star forming a perfect arrow.
Jetstar has two logos; A full company name is spelled with an orange star at the end, and an abbreviated version is the orange star after the word ‘jet’.
The shortened version is commonly seen on the tail of airline planes and hides the arrow on the front that many flyers don’t notice.
Australians were shocked to find the secret symbol in the familiar logo and said they would never see it again.