Dylan Mulvaney avoids Bud Light outrage: Americans see him as more relevant after boycott

Dylan Mulvaney avoids Bud Light outrage: Americans see him as more relevant after boycott

While the makers of Bud Light beer took a huge, expensive hit from their dalliance with Dylan Mulvaney, a DailyMail.com/TIPP poll shows transgender TikTok seems to have come out of failure.

Mulvaney’s first nationwide poll shows that more Americans have a favorable view of the incumbent than disfavor him, and broadly say he is more relevant than he was before conservatives boycotted the beer.

Our survey also shows — more predictably — that Mulvaney is a partisan wedge issue: Democrats admire him far more than their Republican counterparts.

The survey of nearly 1,300 US adults comes as Anheuser-Busch, the maker of Bud Light, collaborated with Mulvaney in April to calculate the cost of offending their right-leaning consumers.

Americans by a wide margin say the boycott has made Mulvaney more relevant

Mulvaney announced the partnership in a series of videos posted on social media in early April

Bud Light lost its position as America’s best-selling beer in May as consumers abandoned the brand. Mexican Lager Modelo Special took the top spot.

Anheuser-Busch’s partnership with Mulvaney cost the firm about $22 billion in market value.

The brewer may be licking its wounds, but Mulvaney himself doesn’t seem bothered.

Our polling shows that half of respondents view him favorably, compared to 42 percent who hold an unfavorable view.

It keeps its eight percentage points above water.

More importantly, respondents said Mulvaney benefited from the uproar over working with Bud Light, which famous performer Kid Rock posted a video of himself shooting in a beer case.

About 49 percent of respondents said Mulvaney was more relevant today than before the debate began.

Democrats admire Mulvaney far more than their Republican counterparts

Anti-Bud Light Bear graffiti scrawled on a gate in Arco, Idaho

Even a large number of Republicans say Mulvaney is more relevant today than before the turmoil began

Another 24 percent said he had become less relevant, and a similar number said they weren’t sure.

Mulvaney also saw little change in his massive social media following during the scandal.

He has 10.7 million followers on TikTok and another 1.8 million on Instagram.

Mulvaney continues to promote products on her channel, the latest being One/Size Make Up.

He is known to earn at least $50,000 from each promotional post and more than $1 million a year.

Mulvaney recently broke his silence on the fiasco and excoriated Bud Light for not standing by him.

In one post, she said she was ‘waiting for the brand to reach out to me, but they never did. I was afraid to leave my house.

‘For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.

Video of Kid Rock shooting his own beer has gone viral

Many respondents had never heard of Mulvaney, or said they were not very familiar with him. No further questions were asked about the boycott of those persons

Bud Light continues to fight for its life after a disastrous April partnership with transgender influencer Dylan Mulvaney, which has cost the brand’s parent company nearly $22 billion in market value so far.

‘I’ve been ridiculed in public, I’ve been followed and I’ve felt a loneliness I wouldn’t wish on anyone.’

After he went public with his criticism, Anheuser-Busch hit back with a statement saying it is ‘committed to the programs and partnerships’ it has forged with the LGBTQ+ community.

The agency didn’t directly name Mulvaney, but their comments came as he slammed them for not supporting him and the trans community.

‘The privacy and security of our employees and our partners is always our top priority,’ it said.

‘As we move forward, we’ll focus on what we do best – making great beer for everyone and earning our place in the moments that matter to our consumers.’

Anheuser-Busch said earlier this month that it would triple its marketing spending in the U.S. this summer as it tries to boost ailing sales.

For the DailyMail.com/TIPP survey, we initially asked respondents if they were familiar with Mulvaney.

About 57 percent said they had never heard of Mulvaney or were not very familiar with him. No further questions were asked of those persons.


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